EASY HUSTLE My side hustle reselling one everyday item made me thousands – I didn’t have to leave the house
AN entrepreneur made thousands thanks to his side hustle of reselling a boring item and he didn’t have to leave the house.
TikTok user Stevie Sells creates content on e-commerce, cryptocurrency and marketing to his over 550,000 followers.
In his most recent video, he explains how a boring pair of glasses made him thousands as a young entrepreneur.
“This generic pair of reading glasses was one of my first successful e-commerce products,” Stevie says.
He explains that reading glasses are a fairly competitive market and his pair didn’t offer anything unique or different.
“So let me explain the power of I guess marketing and timing.”
Stevie said that this happened back when he was still in high school and was selling items on eBay as a side hustle.
One of the items he was selling was reading glasses and, at the time, the market wasn’t super competitive and the products were cheap and easy to ship.
“And at this time Sarah Palin was running as president alongside John McCain.”
Stevie added that, at this point in time, Palin was super popular and was always in the news.
“And guys, you see those glasses that she wears? Bingo,” he said, comparing his reading glasses to Palin’s.
He said he imported a bunch of rimless reading glasses and listed them with specific keywords that would attract those looking for that Sarah Palin look to his listings.
“I don’t know, looking back, maybe it’s a thin line to walk but it worked,” he said.
Stevie said that he sold thousands of the “super basic” glasses.
“So if you’re launching an eBay or Amazon business, look at trending celebrities and see if you can somehow capitalize on their style.”
As an example, Stevie brings up a picture of former kickboxer-turned-influencer Andrew Tate and his signature sunglasses.
“And don’t just look at Justin Bieber or Drake, look at old rockstars, classic TV shows and figure out who older people want to look like too.”
He implored those starting their own online business to look at trending celebrities to see what’s popular and what will sell.